Manta SEO Solutions Blog

WebPR - Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. For any business to gain an edge over their competition, it is vital that they build credibility through publicity.

Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible. This is essential for the growth of any business.

The first, and basic form of obtaining publicity is through what is known as a press or news release. This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or has recently occurred.

As more and more companies do business on the Internet, exposure through online PR is increasing daily and opportunities to get your brand is becoming limitless. WebPR is the way of the future.

A well-written, on topic press release can dramatically increase your sales, expose your company to the masses, promote your website and greatly enhance the image of your business or products.

Link Popularity and Press Releases
The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called “Link Popularity”. Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.

Press releases helps with building your link popularity by allowing you to supply keywords or HTML for that press release. The keywords will be used to create links within your press release that link back to your website.

This means:
- There is a one-way link to your website.
- The link uses the anchor text of your choice.
- The link is within a natural context of the press release.

Using properly optimized press releases with the appropriate key phrases and links will drive traffic to your site without fail.

Please contact us for pricing on WebPR or to find out how we can assist you in writing on-line press releases to market your site on the Internet.

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• November 8th, 2006
• WebPR