Highlights from the Search Engine Watch Blog

I have a full day ahead of me and limited time for blogging, so I thought I’d simply blog some of the newsworthy articles I read on Search Engine Watch’s SearchDay Features & Exclusive Articles.

The Impact of Universal Search
Will personalization drive universal search? Will universal search make vertical search irrelevant?

Top Three SEO Mistakes
SiteLogic’s Matt Bailey has distilled the essence of SEO into three common mistakes many businesses make.

Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to insert streaming video ads into publishers’ video content.

Chasing the Long Tail
Looking at the real search terms entered by people really reveals something about the human mind. And, man, the human mind is all over the place.

SEW Experts: Building the Love
It takes more than business basics on a Web site to create link bait, and even a site offering the most mundane products can create compelling content.

SEW Experts: Measuring ROI Can Be Difficult for SEO
Chris Boggs offers tips on calculating ROI to see if your SEO campaign is cost-effective.

SEW Experts: Digging Deeper Into Google Analytics
In today’s By the Numbers column, Eric Enge explores the subtle differences in the latest version of Google’s metrics tool.

Technorati Retools, Gets “Universal” Too
The biggest change is a shift away from searching only blogs to include more kinds of user-generated content, including photos and video.

SEW Experts: Blog Your Way to the Top
In today’s au Natural column, Mark Jackson takes a look at the benefits of blogging on a corporate Web site.

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