Mobile and Web Media Marketing Conference Johannesburg 23-25 May
The long awaited arrival of broadband and the emergence of the cellphone as a household product is changing the way your target market chooses to shop, access information, interact and behave. YouTube is now becoming a powerful global media force that can be likened to the CNN’s and Time Magazines of the virtual world. So powerful is the consumer of today thatTime has nominated their person of the year: “the consumerâ€?.
Are you ready for the digital explosion? And is your marketing strategy equipped for the radical changes that are about to take place in media and broadcasting? Are you ready to discover New Media opportunities to build your Brand, improve loyalty and increase your market share in the Digital Revolution?
Look no further than IQPC’s “Web and Mobile New Media Marketing Conference� which will take place in Johannesburg on 23-25 May.
This conference aims to provide you with the tools, information, insights and technological clarity that will enable you to deliver real returns on your marketing spend in the digital age.
Although web marketing and e-commerce has started to reach new levels of maturity in Southern Africa, one cannot discount the fact that an estimated 22 million South Africans carry cellphones. This holds exciting prospects for marketers and advertising execs alike.
This conference promises to cut the techno mumbo jumbo and bring you only real case studies and practical advice from leaders in the digital field. Attend this event and find out exactly how, why and what you should be spending on digital marketing strategies. You will walk away equipped with the know-how to make sound marketing decisions regarding mobile campaigns, your brand’s online presence, e-commerce on the Net, mobile transacting and much more.
Why should I attend?
Rapid technological advancements, the opening up of broadband, the introduction of Web2 and the arrival of so-called “social networks” where individuals can blog and share personal information with strangers over the Internet all hold immense possibilities for marketing and advertising executives alike.
Although online marketing is still in its infancy in South Africa, marketing executives are quickly starting to realise that they need to tap into other types of personalised media if they are to stay in touch with the needs and buying behaviour of their rapidly changing and diverse market.
Who will I meet and who is speaking?
This conference brings together key media and marketing executives from a range of industries to discuss and debate new ways of tapping into emerging media channels. Confirmed speakers include:
- Arthur Goldstuck, CEO, WORLD WIDE WORX
- Steven Ambrose, Head of Strategy, WORLD WIDE WORX
- Greg Potterton, Owner and Co-Founder, INSTANT GRASS
- Albert Bredenhann, CEO, JUMP SHOPPING E-COMMERCE
- Brian Richardson, CEO, WIZZIT BANK, A division of the Bank of Athens Limited
- Ryan Bacher, CEO, NETFLORIST
- Andy Higgins, Managing Director, BIDORBUY
- Vinny Lingham, Founder and Chief Strategy Officer, IncuBETA
- Mike Stopforth, Social Media Consultant, CEREBRA
- Ben Wagner, CEO, STONEWALL + THE DIGITAL MARKETING AGENCY
- Reuben Goldberg, Webmaster for 5FM
- Graeme Hayley, Managing Director, THUMBTRIBE CELLULAR ENTERTAINMENT
- Rudolph Muller, Founder, MYADSL
- Per Ostberg, CEO, STARFISH MOBILE INTERNATIONAL
- Sean Pashley, Managing Director, STARFISH MOBILE SA
- Ryan Birkin, Exactmobile Solutions Division, EXACTMOBILE (PTY) LTD
- Giles Embleton, Partner, ELECTRONIC LAW CONSULTANCY
- Harry Trisos, Mobile Marketing Specialist, MOBILETY
- Jay Naidoo, Divisional Manager, DISCOVERY
- Mohamed Kazi, Product Owner, Absa Mobile Channel, ABSA BANK
- Leon Orsmond, Creative Disruptivator, OSMOSIS
- Jennifer Marshall, Content Manager, VODACOM MOBILE ENTERTAINMENT
- Rick Joubert, Executive Head: Proposition Management: VODACOM
- Graham Knox, Managing Director, STORMHOEK WINES SOUTH AFRICA
- Ryan Till, Group General Manager, PRIMEDIA BROADCASTING
- Craig Sims, Managing Director, ATTOL MEDIA
- Andrew Lanning, Head of New Media, TOUCHLINE MEDIA
- Grant Shippey, CEO, AMORPHOUS
- Ashraff Paruk, Head: Strategy and Innovation, MTN SOUTH AFRICA
Don’t miss this event because…
Here’s your chance to find out exactly how to increase your market share using new digital channels!
Here are some of the key issues that will be discussed:
- Find out exactly how to market to the youth in a measurable and personal manner
- Learn how to make t he most of the cellphone medium and know what to expect from this powerful marketing tool in the future
- Get an update on local new media marketing best practice – what works in South Africa …and why?
- Are you talking to your market in the right place and at the right time? Find out all about social networks, web 2.0, online communities and the future of marketing on blogs
- Click click… Exit: How user-friendly is your website and what should you do to make it work?
- Are viral campaigns really the answer to cheaper online marketing?
- How can you track the success of your digital campaigns and ensure a return on your spend.
Popularity: 62% [?]
- May 3rd, 2007
- South Africa , Website Promotion , Search Engine Marketing , Website Design
Sounds interesting Melt!
I really hope it is not just the speakers and their colleagues that will be attending this one, especially seeing that I have drawn the short straw to chair this event.
Sien ek jou daar?
Hi Japie. Good to hear from you. I am hoping I can make it, although all indications are that I won’t unfortunately. Kostes is maar n probleem, en ek stel eintlik net belang om die laaste dag by te woon