SEO expert Bruce Clay to host SEOToolSet training course in Johannesburg

I just discovered this article over at Marketingweb about Californian SEO expert, Bruce Clay, who will host a SEO training course in Johannesburg in July based on his SEOToolSet.

The purpose of the SEOToolSet™ Training Course is to learn how to improve your rankings across all of the major search engines and increase the qualified traffic to your website using the time–tested SEOToolSet™ tools and methodology. Based on years of search engine research and successful website optimization, Bruce Clay’s SEO training course teaches you how to analyze search engine results and edit your website to achieve top placement with the SEOToolSet™.

This course is relevant to people with all levels of SEO knowledge and experience, course topics range from the basic theory behind how search engines work, to advanced SEO techniques like how to optimise dynamic pages or increase your conversion rate without sacrificing rankings. The course also features an SEO Code of Ethics and best-practices session.

The venue for the SEOToolSet™ Training Course is to be held in Sandton, Johannesburg at the Balalaika Hotel from 9 – 11 July 2007 and costs vary depending on whether you attend for two days or three.

SEOToolSetTM Training (2-day course): (R8995.00 ex VAT)
The 2-day course is aimed at Marketing Managers/Directors, Business Owners, Online Marketers, Online Advertisers, Marketing Consultants, New Media Consultants and similar professionals.

SEOToolSetTM PLUS Advanced Certification Course (3-day course): (R10995.00 ex VAT)
The full 3-day advanced course is aimed at Webmasters, IT managers, Techie’s, Web Developers and anybody working with Search Engines or in the Search Engine Optimization and Marketing industry.

Benefits of attending either the two- or three-day advanced seminar series:

Master the basic concepts and principles underlying successful, sustainable Search Engine Optimisation
Gain an in-depth understanding of Bruce Clay’s competitor research and Search Engine Optimisation methodology
Familiarise themselves with the SEOToolSet, Bruce Clay Inc.’s in-house web-based optimisation toolbox.

Course attendees will also receive a year-long SEOToolSet subscription to aid them in their own in-house or client-focused optimisation efforts.

Your contact for this course is Leon Lategan (Purple Cow Communications) and you can find more information on this course or register here. Sign up before June 18, 2007 to qualify for a R1,000 discount.

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