Social Media Marketing Do’s and Don’ts

A group of SEO experts at the Search Engine Strategies conference in New York recently shared some insights about the do’s and don’ts on Social Media Marketing which I’d just like to highlight for you.

(These experts are Rohit Bhargava from Ogilvy PR, Rand Fishkin of SEOmoz, Neil Patel from Advantage Consulting Services and Andy Hagans from Andy Hagans Link Building)

Things you should do to participate in social media:

Actively use the “friend” mechanism, and friend everyone in sight. If they don’t friend you back, dump them, and then try someone else. Be careful how you do this though, so you don’t get a bad reputation in the community.
Participate in the community. Build a reputation as a contributor.
Write great titles and descriptions. Most Diggs occur based on the title and description alone.
Link out generously (some of these people will link back) and get yet other people to link to you too.
Become a top user. It takes a bit of effort, but there is a big payoff.
Submit you articles at the right time.

Here is a list of things not to do on social media sites:

Don’t Self promote. Get a fried to submit a story for you, if it’s on your own site.
Don’t add biased information.
Don’t buy Votes. It may work once or twice, but it will come back to haunt you eventually. Remember, your reputation is all you have in these communities.
Don’t break community rules.
Don’t spam the sites with irrelevant content.

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