This week's SEO & SEM news highlights | SEO Internet Marketing Blog

This week’s SEO & SEM news highlights

Here’s a quick update on the search engine and marketing news during this week. (16 - 22 april 2007)

7 Ways to Make your Content Search Engine Friendly
It is always a good idea to get back to the basics. The list has 7 simple but effective points to make your content Search Engine Friendly, are you neglecting any of them?

Let Google’s Algorithm Show You The Traffic
Google’s ranking formula (factors Google uses to rank sites in their index) is extremely important to site owners as these factors affect how and where you are listed in the search engine results or SERPs. Knowing Google’s ranking factors can be very beneficial.

Use Robots.txt, Save the World
This is just one file, but it sure is an important one to have. Find out why the robots.txt file is essential for your site and how you can use it effectively.

Google testing grouping search results by category?
There’s a mention here that Google is grouping results by category, but personally I cannot see this. Read the post and see if you see this…

Google Webmaster Central updates anchor text reports
Vanessa Fox updates us on upgrades to the Google Webmaster Central in terms of anchor text reports.

Do not send your subscribers directly to Feedburner
Sending subscribers directly to the Feedburner feed is a mistake that many bloggers make. This way readers does not subscribing to your feed but rather to the Feedburber burned feed of your blog. Daniel from Daily Blog Tips explains how to rectify it.

Google, Yahoo speaking more freely on click fraud
Both search engine’s legal department has recently loosened the reins on what can and cannot be said, as a result of the settlements that have been reached in the various class action lawsuits over click fraud. Now the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.

How to fix your rankings in Yahoo and Google
If your site does not do well in Yahoo and Google’s search engine results, then read Neil Patel’s three simple steps to getting your site back on track.

Ask yourself fifty questions before starting your SEO campaign
Here is a very good selection of questions that you, as a online business owner, should ask yourself before doing website marketing. You have two options: outsource or do it in-house. What are these questions?

How to Get 2000 Subscribers in 12 Days
Daniel writes that a company called FreelanceSwitch.com managed to get 2000 Blog Subscribers in just 12 days. Now wouldn’t you like to know how to do that?

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