Using Link Bait to catch better rankings

Link Bait may be a fairly new term to you but the entire concept of link bait has been around as long as the internet itself. What is Link Bait? - Well, let’s find out.

This post is a snippet of a great article on Link Baiting written by Bill Hartzer.

So what is Link Bait? - It’s something on your web site that causes someone to link to you.

“By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links which is the key to top search engine rankings.”

Bill says that “You don’t have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose and many have created link bait without even knowing it. It doesn’t have to cost that much to create something that people will link to. For example, it’s sometimes difficult, if not impossible, to get your competitors to link to you.”

Bill gives a great example of how Link Bait works:
He says: “But, consider this, take for example, the case of Andrew. He works for a high tech company with a lot of competition. Andrew recently took his digital camera to an industry convention where he took photos of many of the attendees, the booths, and some of the after-hours events. He posted the photos on his web site after the convention, sent out a few emails to his colleagues and other industry insiders he met at the convention. Before he knew it, most of Andrew’s competitors were linking to his web site and the photos he took.”

“One way to create link bait is to get ranked well for phrases that will become popular in the future. As that phrase becomes more popular, others will need something to link to and by ranking well for that phrase there’s a good chance that your web page will get links from other web sites.”

This makes a lot of sense, so head over to http://www.searchengineguide.com/hartzer/006598.html for the full article.

After all, Bill concludes by saying : “why not create some link bait on your web site so it too, can enjoy better search engine rankings! just reel them in.”

Thanks Bill…

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