MANTA SEO SOLUTIONS

WEBSITE DESIGN AND DEVELOPMENT

We design websites with your business and brand in mind so that it is effectively used as a marketing tool. We don't just design websites - we listen to you and help you develop a tailor-made site that will deliver the results you need and be an extension of your business.

Search Engines account for roughly 80% of new visitors to your site and therefore we only create Search Engine friendly sites that attract and retain visitors and then turn these visitors into customers. If the search engines can't find you, you may as well shut down your website. The Search Engine spiders should be able to crawl every page of your site for successful indexing into their databases.

Every successful website gets more visitors to it and should therefore be able to handle its increased traffic load and still provide a fast user experience.

Website development is an essential element of your internet Marketing strategy. Without an optimally developed site your ROI will be compromised.

Front End website development
We can develop a custom website solution for your business using appropriate images, fonts, and layouts to support your branding. Front End website development controls what your web site looks like: the images and text that make up your site. These types of sites are usually static in nature and does not make use of backend systems - they are the same every time you visit.

Keep in mind that you will be responsible for the content of your web site. You will have to write the content and supply the images and descriptions that make up the pages.

Backend website development
We can develop a completely driven database solution using PHP (providing customization and interactivity) and MySQL databases to compliment your front-end design solution. Backend website development focuses on the code that makes your site work and is usually thought of as the database that supports a website, often using server-side code and a database such as MySQL. Development tasks include writing HTML to display your images and text, connecting to product or customer databases, and uploading your web site files to a server. CSS (Cascading Style Sheets) also lets you easily control the look of your entire web site from a central file.

Please contact us for pricing on designing a new website for you or to find out how search engine friendly your existing website really is.

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Components of a Website
Websites are often described as as having a front end and back end. In this analogy, front end is what you see, back end is what you don't.

Front End Elements.
Good front-end components include the following:

• The navigation structure. The navigation structure is the order of the pages, the collection of what links to what. Usually it is held together by at least one navigation menu.

• The page layout. This is the way things appear on the page. Is the navigation menu on the top or along the side? Are there images above the text area? Tables? Good layout is as important as any other element of design and should allow the eye to find what it seeks easily.

• Logo. A good website has a unifying graphic around which it is built. The graphic represents your company, your organization. It often sets up the color scheme and the style elements used throughout. The logo ties the website to your company branding.

• Images. Count in all photos, graphics, navigation bars, lines and animations.

• Contents. Websites exist to provide content or information. The content is broken into readable chunks and is formatted to be easily scanned, and it is often optimized for search engines as well as human eyes.

• Graphic Design. Many of the elements described, such as the logo, the navigation menus, the layout, images, etc., fall under the general category of graphic design. It is the overall look and feel the website will have as a result of proper use and integration of all these elements.

Back End elements.
Modern sites are searchable, offer new images on each visit, allows the user to request more information, or to post their own thoughts. Many can be updated directly from a simple panel or word-processing program. A lot of websites are datadriven, meaning that web pages are actually created on the fly, in response to the specific needs of the user. All of these functional elements are called back-end elements.

• Content Management Systems. This is the ability to update your website without having to directly edit the HTML. A robust content management system allows for documents to be prepared, edited, approved, and tracked prior to publication. Simple systems create areas on a web page that can be easily changed on a regular basis.

• E-Commerce. Purchasing items from the internet has become more and more common. The internet allows small merchants to reach a world-wide audience, while other retailers are able to maintain huge inventories of immense variety. The simple ability to safely process credit-card transactions over the internet is where this process begins.

• Shopping Carts. Is a way for visitors to pick out multiple items and make a single purchase at the end of the process.

• Blogs. Blogs can be done independently, or as part of your website. Some content management systems have blog modules. Specialized blogging software can be installed on your server, or you can use blogging services.

• Image-rotation. Presenting new images on a rotation basis each time someone visits your page gives it a sense of life.

• Contact forms. Most websites need some kind of contact form as a starting point for interaction between you and your site visitors.

• Referral forms. Viral marketing takes many forms. If someone likes your site, and has an easy, one-push way to notify her friends, you've turned your visitors into salespeople.

• Newsletters. If you have the kind of content that is updated periodically, there are few better ways to build a regular readership than newsletters. Newsletters keep you in front of potential clients, as well as keeping your current clients in the loop about your new products, services, or campaigns.

• Online databases. Databases allow us to store, sort, search through, and display large amounts of information. Online databases bring this technology seamlessly to the Web.

• Password protected sections. The public area of your website is a great way to serve a variety of audiences. But what if you have a membership that deserves better, more comprehensive content? Or what if you want certain registered visitors to be able to perform online actions? You may have a section of your website set aside for your own internal processes. This is easily done by creating password protected sections.

• Downloadable files. From simple flyers to hundred page documents, e-books, music files, and even movie clips can be downloaded from websites. This is an easy way to distribute files all over the world.

• Security. All kinds of information can be found hidden on websites. Trade secrets, proprietary programming, client credit card numbers, and every imaginable piece of personal data. Press releases have been uncovered early, strictly internal memos have been leaked, all because the internet has many ways of exposing data. If you are passing information online that is not meant for everyone, then you want to ensure you have the right level of security.

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